Amazon Echo Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Alexa Blue: #05A0D1
  • Squid Ink: #232F3E
  • White: #FFFFFF
Amazon Echo color logo

What are the Amazon Echo brand color codes?

The Amazon Echo colors are Alexa Blue, Squid Ink, White. The Amazon Echo brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the Amazon Echo Brand

Alexa Blue
Color Codes
Hex
#05A0D1
RGB
(5, 160, 209)
CMYK
(76, 20, 6, 0)
Pantone
2191 C
RAL
5015
Squid Ink
Color Codes
Hex
#232F3E
RGB
(35, 47, 62)
CMYK
(53, 36, 0, 86)
Pantone
432 C
RAL
5001
White
Color Codes
Hex
#FFFFFF
RGB
(255, 255, 255)
CMYK
(0, 0, 0, 0)
Pantone
White
RAL
9010

*The color values above are not explicitly specified in the Amazon Echo brand guidelines, but represent the closest approximations based on the official color references available.

The Amazon Echo brand colors are Alexa Blue, Squid Ink, White. The Alexa Blue color code for the brand is HEX: #05A0D1, RGB: (5, 160, 209), CMYK: (76, 20, 6, 0), Pantone: PMS 2191 C, RAL: 5015.  The Squid Ink color code for the brand is HEX: #232F3E, RGB: (35, 47, 62), CMYK: (53, 36, 0, 86), Pantone: PMS 432 C, RAL: 5001.  The White color code for the brand is HEX: #FFFFFF, RGB: (255, 255, 255), CMYK: (0, 0, 0, 0), Pantone: PMS White, RAL: 9010.

Amazon Echo Brand Image with Color Palette

Amazon Echo brand color palette

Download Amazon Echo Color Palette

Download the Amazon Echo brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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