World Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Masala: #424140
  • Desert Storm: #F9F9F8
  • White: #FFFFFF
  • Picton Blue: #3FDBED
World color logo

What are the World brand color codes?

The World colors are Masala, Desert Storm, White, Picton Blue. The World brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the World Brand

Masala
Color Codes
Hex
#424140
RGB
66, 65, 64
CMYK
0, 2, 3, 74
Desert Storm
Color Codes
Hex
#F9F9F8
RGB
249, 249, 248
CMYK
0, 0, 0, 2
White
Color Codes
Hex
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Picton Blue
Color Codes
Hex
#3FDBED
RGB
63, 219, 237
CMYK
73, 8, 0, 7

*The color values above are not explicitly specified in the World brand guidelines, but represent the closest approximations based on the official color references available.

The World brand colors are Masala, Desert Storm, White, Picton Blue. The Masala color code for the brand is HEX: #424140, RGB: 66, 65, 64, CMYK: 0, 2, 3, 74.  The Desert Storm color code for the brand is HEX: #F9F9F8, RGB: 249, 249, 248, CMYK: 0, 0, 0, 2.  The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0.  The Picton Blue color code for the brand is HEX: #3FDBED, RGB: 63, 219, 237, CMYK: 73, 8, 0, 7.

World Brand Image with Color Palette

World brand color palette

Download World Color Palette

Download the World brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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