USM Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Bronco: #ACA29A
  • White: #FFFFFF
  • Black: #000000
USM color logo

What are the USM brand color codes?

The USM colors are Bronco, White, Black. The USM brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the USM Brand

Bronco
Color Codes
Hex
#ACA29A
RGB
172, 162, 154
CMYK
0, 6, 10, 33
White
Color Codes
Hex
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Black
Color Codes
Hex
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100

*The color values above are not explicitly specified in the USM brand guidelines, but represent the closest approximations based on the official color references available.

The USM brand colors are Bronco, White, Black. The Bronco color code for the brand is HEX: #ACA29A, RGB: 172, 162, 154, CMYK: 0, 6, 10, 33.  The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0.  The Black color code for the brand is HEX: #000000, RGB: 0, 0, 0, CMYK: 0, 0, 0, 100.

USM Brand Image with Color Palette

USM brand color palette

Download USM Color Palette

Download the USM brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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