Shorpy Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Steel Blue: #4F79B2
- White: #FFFFFF
- Totem Pole: #A9100B

What are the Shorpy brand color codes?
The Shorpy colors are Steel Blue, White, Totem Pole. The Shorpy brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Shorpy Brand
*The color values above are not explicitly specified in the Shorpy brand guidelines, but represent the closest approximations based on the official color references available.
The Shorpy brand colors are Steel Blue, White, Totem Pole. The Steel Blue color code for the brand is HEX: #4F79B2, RGB: 79, 121, 178, CMYK: 56, 32, 0, 30. The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0. The Totem Pole color code for the brand is HEX: #A9100B, RGB: 169, 16, 11, CMYK: 0, 91, 93, 34.
Shorpy Brand Image with Color Palette

Download Shorpy Color Palette
Download the Shorpy brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







