RAC Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Alizarin Crimson: #EC1C24
- Amaranth: #EE3A43
- Tawny Port: #81245B

What are the RAC brand color codes?
The RAC colors are Alizarin Crimson, Amaranth, Tawny Port. The RAC brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the RAC Brand
*The color values above are not explicitly specified in the RAC brand guidelines, but represent the closest approximations based on the official color references available.
The RAC brand colors are Alizarin Crimson, Amaranth, Tawny Port. The Alizarin Crimson color code for the brand is HEX: #EC1C24, RGB: 236, 28, 36, CMYK: 0, 88, 85, 7. The Amaranth color code for the brand is HEX: #EE3A43, RGB: 238, 58, 67, CMYK: 0, 76, 72, 7. The Tawny Port color code for the brand is HEX: #81245B, RGB: 129, 36, 91, CMYK: 0, 72, 29, 49.
RAC Brand Image with Color Palette

Download RAC Color Palette
Download the RAC brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







