Penske Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Black: #231F20
- Red: #CF102D

What are the Penske brand color codes?
The Penske colors are Black, Red. The Penske brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Penske Brand
*The color values above are not explicitly specified in the Penske brand guidelines, but represent the closest approximations based on the official color references available.
The Penske brand colors are Black, Red. The Black color code for the brand is HEX: #231F20, RGB: (35, 31, 32), CMYK: (0, 11, 8, 86)*, Pantone: PMS Neutral Black C*. The Red color code for the brand is HEX: #CF102D, RGB: (207, 16, 45), CMYK: (0, 92, 78, 19)*, Pantone: PMS 186 C*.
Penske Brand Image with Color Palette

Download Penske Color Palette
Download the Penske brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







