Paytm Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Blue: #172B75
- Light Blue: #00BCF1

What are the Paytm brand color codes?
The Paytm colors are Blue, Light Blue. The Paytm brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Paytm Brand
*The color values above are not explicitly specified in the Paytm brand guidelines, but represent the closest approximations based on the official color references available.
The Paytm brand colors are Blue, Light Blue. The Blue color code for the brand is HEX: #172B75, RGB: (23, 43, 117), CMYK: (80, 63, 0, 54)*, Pantone: PMS 3591 C*, RAL: 5017. The Light Blue color code for the brand is HEX: #00BCF1, RGB: (0, 188, 241), CMYK: (100, 22, 0, 6)*, Pantone: PMS 306 C*, RAL: 5012.
Paytm Brand Image with Color Palette

Download Paytm Color Palette
Download the Paytm brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







