Optimizely Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Optimizely Blue: #0037FF
- Cyan: #00CCFF
- Purple: #861DFF
- White: #FFFFFF
- Dark blue: #080736

What are the Optimizely brand color codes?
The Optimizely colors are Optimizely Blue, Cyan, Purple, White, Dark blue. The Optimizely brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Optimizely Brand
*The color values above are not explicitly specified in the Optimizely brand guidelines, but represent the closest approximations based on the official color references available.
The Optimizely brand colors are Optimizely Blue, Cyan, Purple, White, Dark blue. The Optimizely Blue color code for the brand is HEX: #0037FF, RGB: 0, 55, 255, CMYK: 100, 78, 0, 0. The Cyan color code for the brand is HEX: #00CCFF, RGB: 0, 204, 255, CMYK: 100, 20, 0, 0. The Purple color code for the brand is HEX: #861DFF, RGB: 134, 29, 255, CMYK: 47, 89, 0, 0. The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0. The Dark blue color code for the brand is HEX: #080736, RGB: 8, 7, 54, CMYK: 85, 87, 0, 79.
Optimizely Brand Image with Color Palette

Download Optimizely Color Palette
Download the Optimizely brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







