New Atlas Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Picton Blue: #5BB0E2
- White: #FFFFFF
- Persian Blue: #211BC7

What are the New Atlas brand color codes?
The New Atlas colors are Picton Blue, White, Persian Blue. The New Atlas brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the New Atlas Brand
*The color values above are not explicitly specified in the New Atlas brand guidelines, but represent the closest approximations based on the official color references available.
The New Atlas brand colors are Picton Blue, White, Persian Blue. The Picton Blue color code for the brand is HEX: #5BB0E2, RGB: 91, 176, 226, CMYK: 60, 22, 0, 11. The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0. The Persian Blue color code for the brand is HEX: #211BC7, RGB: 33, 27, 199, CMYK: 83, 86, 0, 22.
New Atlas Brand Image with Color Palette

Download New Atlas Color Palette
Download the New Atlas brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







