Instagram Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Royal Blue: #405DE6
- Blue: #5B51D8
- Purple: #833AB4
- Dark Pink: #C13584
- Purple-Red: #E1306C
- Red: #FD1D1D
- Dark Orange: #F56040
- Orange: #F77737
- Yellow: #FCAF45
- Light Yellow: #FFDC80
What are the Instagram brand color codes?
The Instagram colors are Royal Blue, Blue, Purple, Dark Pink, Purple-Red, Red, Dark Orange, Orange, Yellow, Light Yellow. The Instagram brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Instagram Brand
*The color values above are not explicitly specified in the Instagram brand guidelines, but represent the closest approximations based on the official color references available.
The Instagram brand colors are Royal Blue, Blue, Purple, Dark Pink, Purple-Red, Red, Dark Orange, Orange, Yellow, Light Yellow. The Royal Blue color code for the brand is HEX: #405DE6, RGB: (64, 93, 230), CMYK: (72, 60, 0, 10)*, Pantone: PMS 2726 C*, RAL: 5012. The Blue color code for the brand is HEX: #5B51D8, RGB: (91, 81, 216), CMYK: (58, 63, 0, 15)*, Pantone: PMS 2725 C*, RAL: 5012. The Purple color code for the brand is HEX: #833AB4, RGB: (131, 58, 180), CMYK: (27, 68, 0, 29)*, Pantone: PMS 2587 C*, RAL: 4011. The Dark Pink color code for the brand is HEX: #C13584, RGB: (193, 53, 132), CMYK: (0, 73, 32, 24)*, Pantone: PMS 240 C*, RAL: 4010. The Purple-Red color code for the brand is HEX: #E1306C, RGB: (225, 48, 108), CMYK: (0, 79, 52, 12)*, Pantone: PMS 191 C*, RAL: 4010. The Red color code for the brand is HEX: #FD1D1D, RGB: (253, 29, 29), CMYK: (0, 89, 89, 1)*, Pantone: PMS Bright Red C*, RAL: 2005. The Dark Orange color code for the brand is HEX: #F56040, RGB: (245, 96, 64), CMYK: (0, 61, 74, 4)*, Pantone: PMS 171 C*, RAL: 2009. The Orange color code for the brand is HEX: #F77737, RGB: (247, 119, 55), CMYK: (0, 52, 78, 3)*, Pantone: PMS 1575 C*, RAL: 2009. The Yellow color code for the brand is HEX: #FCAF45, RGB: (252, 175, 69), CMYK: (0, 31, 73, 1)*, Pantone: PMS 1365 C*, RAL: 1034. The Light Yellow color code for the brand is HEX: #FFDC80, RGB: (255, 220, 128), CMYK: (0, 14, 50, 0)*, Pantone: PMS 1345 C*, RAL: 1015.
Instagram Brand Image with Color Palette
Download Instagram Color Palette
Download the Instagram brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.
