Amazon Web Services Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Orange Peel: #FF9900
  • White: #FFFFFF
  • Ebony Clay: #232F3E
Amazon Web Services color logo

What are the Amazon Web Services brand color codes?

The Amazon Web Services colors are Orange Peel, White, Ebony Clay. The Amazon Web Services brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the Amazon Web Services Brand

Orange Peel
Color Codes
Hex
#FF9900
RGB
255, 153, 0
CMYK
0, 40, 100, 0
White
Color Codes
Hex
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Ebony Clay
Color Codes
Hex
#232F3E
RGB
35, 47, 62
CMYK
44, 24, 0, 76

*The color values above are not explicitly specified in the Amazon Web Services brand guidelines, but represent the closest approximations based on the official color references available.

The Amazon Web Services brand colors are Orange Peel, White, Ebony Clay. The Orange Peel color code for the brand is HEX: #FF9900, RGB: 255, 153, 0, CMYK: 0, 40, 100, 0.  The White color code for the brand is HEX: #FFFFFF, RGB: 255, 255, 255, CMYK: 0, 0, 0, 0.  The Ebony Clay color code for the brand is HEX: #232F3E, RGB: 35, 47, 62, CMYK: 44, 24, 0, 76.

Amazon Web Services Brand Image with Color Palette

Amazon Web Services brand color palette

Download Amazon Web Services Color Palette

Download the Amazon Web Services brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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