American Express Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Blue: #016FD0
  • White: #FFFFFF
American Express color logo

What are the American Express brand color codes?

The American Express colors are Blue, White. The American Express brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the American Express Brand

Blue
Color Codes
Hex
#016FD0
RGB
(1, 111, 208)
CMYK
(100, 47, 0, 18)*
Pantone
285 C*
RAL
5015
White
Color Codes
Hex
#FFFFFF
RGB
(255, 255, 255)
CMYK
(0, 0, 0, 0)*
Pantone
7436 C*
RAL
9010

*The color values above are not explicitly specified in the American Express brand guidelines, but represent the closest approximations based on the official color references available.

The American Express brand colors are Blue, White. The Blue color code for the brand is HEX: #016FD0, RGB: (1, 111, 208), CMYK: (100, 47, 0, 18)*, Pantone: PMS 285 C*, RAL: 5015.  The White color code for the brand is HEX: #FFFFFF, RGB: (255, 255, 255), CMYK: (0, 0, 0, 0)*, Pantone: PMS 7436 C*, RAL: 9010.

American Express Brand Image with Color Palette

American Express brand color palette

Download American Express Color Palette

Download the American Express brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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