Amazon Web Services (AWS) Brand Color Codes

with HEX, RGB, CMYK, Pantone & RAL

  • Orange: #FF9900
  • Black: #252F3E
Amazon Web Services (AWS) color logo

What are the Amazon Web Services (AWS) brand color codes?

The Amazon Web Services (AWS) colors are Orange, Black. The Amazon Web Services (AWS) brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.

Color Names & Codes of the Amazon Web Services (AWS) Brand

Orange
Color Codes
Hex
#FF9900
RGB
(255, 153, 0)
CMYK
(0, 40, 100, 0)*
Pantone
2013 C*
RAL
1033
Black
Color Codes
Hex
#252F3E
RGB
(37, 47, 62)
CMYK
(40, 24, 0, 76)*
Pantone
533 C*
RAL
5001

*The color values above are not explicitly specified in the Amazon Web Services (AWS) brand guidelines, but represent the closest approximations based on the official color references available.

The Amazon Web Services (AWS) brand colors are Orange, Black. The Orange color code for the brand is HEX: #FF9900, RGB: (255, 153, 0), CMYK: (0, 40, 100, 0)*, Pantone: PMS 2013 C*, RAL: 1033.  The Black color code for the brand is HEX: #252F3E, RGB: (37, 47, 62), CMYK: (40, 24, 0, 76)*, Pantone: PMS 533 C*, RAL: 5001.

Amazon Web Services (AWS) Brand Image with Color Palette

Amazon Web Services (AWS) brand color palette

Download Amazon Web Services (AWS) Color Palette

Download the Amazon Web Services (AWS) brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.

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