Amazon Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Amazon Orange: #FF9900
- Black: #000000
What are the Amazon brand color codes?
The Amazon colors are Amazon Orange, Black. The Amazon brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Amazon Brand
*The color values above are not explicitly specified in the Amazon brand guidelines, but represent the closest approximations based on the official color references available.
The Amazon brand colors are Amazon Orange, Black. The Amazon Orange color code for the brand is HEX: #FF9900, RGB: (255, 153, 0), CMYK: (0, 40, 100, 0)*, Pantone: PMS 2013 C*, RAL: 1033. The Black color code for the brand is HEX: #000000, RGB: (0, 0, 0), CMYK: (0, 0, 0, 100)*, Pantone: PMS Black 6 C*, RAL: 9005.
Amazon Brand Image with Color Palette
Download Amazon Color Palette
Download the Amazon brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.
