Amazon News Brand Color Codes
with HEX, RGB, CMYK, Pantone & RAL
- Blaze Orange: #FF6200
- Anakiwa: #ABE2FF
- Mirage: #192028

What are the Amazon News brand color codes?
The Amazon News colors are Blaze Orange, Anakiwa, Mirage. The Amazon News brand color codes in HEX, RGB, CMYK, and Pantone formats can be found below. The following table provides standardized color codes across multiple systems, including HEX, RGB, and CMYK, along with Pantone (PMS), RAL, and NCS (Natural Color System). HEX and RGB formats are specifically intended for digital applications such as web design and user interfaces, while CMYK values are optimized for professional printing purposes.
Color Names & Codes of the Amazon News Brand
*The color values above are not explicitly specified in the Amazon News brand guidelines, but represent the closest approximations based on the official color references available.
The Amazon News brand colors are Blaze Orange, Anakiwa, Mirage. The Blaze Orange color code for the brand is HEX: #FF6200, RGB: 255, 98, 0, CMYK: 0, 62, 100, 0. The Anakiwa color code for the brand is HEX: #ABE2FF, RGB: 171, 226, 255, CMYK: 33, 11, 0, 0. The Mirage color code for the brand is HEX: #192028, RGB: 25, 32, 40, CMYK: 38, 20, 0, 84.
Amazon News Brand Image with Color Palette

Download Amazon News Color Palette
Download the Amazon News brand color palette image, which includes all official HEX codes in a single visual format designed for digital use. These HEX values are recommended for applications such as web design, UI components, and digital presentations. For professional print production or spot color requirements, refer to the Pantone® (PMS) and RAL codes listed above, which are standardized for accurate color reproduction in physical materials.







